Adidas to start selling $1.2 billion worth of Yeezy shoes to raise money for charity at end of May - MarketWatch
![UhfmrShops - adidas Originals 2332 | Nike Air Yeezy " Grammy's" Doernbecher Charity Kanye West 'White Black Gum' - B75806 UhfmrShops - adidas Originals 2332 | Nike Air Yeezy " Grammy's" Doernbecher Charity Kanye West 'White Black Gum' - B75806](https://assets.solesense.com/en/images/products/500/adidas-samba-og-white-black-gum-b75806_1.jpg)
UhfmrShops - adidas Originals 2332 | Nike Air Yeezy " Grammy's" Doernbecher Charity Kanye West 'White Black Gum' - B75806
![WSJ: Adidas' Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity - Retail TouchPoints WSJ: Adidas' Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity - Retail TouchPoints](https://www.retailtouchpoints.com/wp-content/uploads/2023/05/bjorn-gulden-adidas-ceo-image-cropped-960x540.jpg)
WSJ: Adidas' Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity - Retail TouchPoints
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)