adidas - Strategy
The Adidas Marketing Strategy: Collabs with Big Names
Adidas to Invest More than $1.2 Billion into Digital Transformation
Adidas: We over-invested in digital advertising
Adidas reveals investment in digital transformation and online sales target - InfotechLead
Adidas Says Traditional, Not Digital Ads Are Driving E-Commerce Sales – Footwear News
Adidas steps away from TV advertising as it targets $4 billion growth
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Adidas say they over invested in advertising., Stephen Sumner
Adidas Group: ad spend in the U.S. 2019 | Statista
Adidas steps away from TV advertising as it targets $4 billion growth
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
Digital Advertising: Learning the right lessons from Adidas, Marketing & Advertising News, ET BrandEquity
Dean Petrulakis (@deanpetrulakis) / Twitter
All About Adidas 'Into the Metaverse' — LaSource
Adidas Was Too Slow to Cut Ties With Kanye
The Problem With Digital Transformation (Featuring Adidas Golf President, Jeff Lienhart)
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
The Adidas Marketing Strategy: Collabs with Big Names
Here's What Brands Can Learn from Nike & Adidas' Digital Disruption
Adidas Originals is taking a less-is-more approach to digital - Digiday
Adidas: we overlooked traditional media's ability to drive ecommerce sales
Adidas: We over-invested in digital advertising
