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New Balance nuovo sponsor tecnico del Liverpool FC. Contratto record per i Reds - Sport Business Management
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Liverpool announce record-breaking £300m kit deal with New Balance from next season | Daily Mail Online
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New Balance Football on Twitter: "#HoldNothingBack. The 2015/16 New Balance @LFC Away kit. http://t.co/itFkYlLAFl" / Twitter
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What it takes to sponsor Liverpool Football Club (why New Balance failed to match Nike's offer) - LawInSport
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Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
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Exclusive: Liverpool will wear New Balance kit - not Nike - until end of delayed season despite £70m-a-year deal starting in June
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