![How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand](http://kennethcortsen.com/wp-content/uploads/2018/02/Sk%C3%A6rmbillede-2018-02-12-kl.-20.43.24.png)
How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand
Nike is about to face its biggest test as sneakerheads pounce on the new 'Lost and Found' Jordan 1, and the brand tries to rebuild trust with fans
![How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand](http://kennethcortsen.com/wp-content/uploads/2018/02/Sk%C3%A6rmbillede-2018-02-12-kl.-20.39.13.png)