![David S. Joachim on Twitter: "(Bloomberg) -- Online sales of Nike apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. https://t.co/Tf4TsWei3X @ David S. Joachim on Twitter: "(Bloomberg) -- Online sales of Nike apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. https://t.co/Tf4TsWei3X @](https://pbs.twimg.com/media/Dmgx6juXsAA9gK5.jpg)
David S. Joachim on Twitter: "(Bloomberg) -- Online sales of Nike apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. https://t.co/Tf4TsWei3X @
![Influence on consumer purchase likelihood of Nike's Kaepernick advertising campaign by ethnicity U.S. 2018 | Statista Influence on consumer purchase likelihood of Nike's Kaepernick advertising campaign by ethnicity U.S. 2018 | Statista](https://cdn.statcdn.com/Statistic/915000/915900-blank-754.png)
Influence on consumer purchase likelihood of Nike's Kaepernick advertising campaign by ethnicity U.S. 2018 | Statista
![Nike's 'Dream Crazy' Colin Kaepernick billboard wins Outdoor Grand Prix at the Cannes Lions | Ad Age Nike's 'Dream Crazy' Colin Kaepernick billboard wins Outdoor Grand Prix at the Cannes Lions | Ad Age](https://s3-prod.adage.com/s3fs-public/styles/800x600/public/Nike_DreamCrazy_KaepernickBillboard_3x2_1.jpg)